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Garmin's $2.1bn Strava Acquisition: The Full Story

Garmin's $2.1bn Strava Acquisition: The Full Story

In a shocking move, Garmin has acquired Strava in a $2.1 billion deal that was initially announced with fanfare on April Fools' Day. But what does this mean for endurance athletes and runners? With its acquisition of Strava, Garmin is now poised to dominate the wearables market, potentially rivaling Apple Watch and Fitbit.

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Source: The5kRunner