Fitbit Air: Who's Buying?

The Fitbit Air launches on May 26 for $99, no subscription. But who's buying? Three groups dominate demand.

1. **Current Fitbit owners** upgrading to a new sensor-rich tracker. They appreciate the Air's advanced sensors like PPG heart rate and 3-axis accelerometer, offering better accuracy than simpler trackers like the Inspire 2 (HR accuracy: ±5bpm vs. ±10bpm).

2. **New Fitbit users** looking for a budget-friendly wearable with essential features. The Air offers more than the basic Inspire 2, with sleep tracking, active zone minutes, and menstrual health tracking, all for just $30 more.

3. **Kids or teens** seeking an affordable fitness tracker without advanced features like GPS. The Air's simple design, easy-to-use interface, and long battery life (up to 7 days) make it a solid choice.

Verdict: Not perfect , the display could be brighter, and advanced features are limited. But at $99, it's a solid tracker for most users.